When you feel like your marketing strategy needs a jolt of inspiration, sometimes the right quote is just the thing. I love reading what other brilliant minds – from entrepreneurs to CEOs and creatives – have to say about the topic of marketing. Hearing from fresh perspectives and diverse experiences has a way of breathing life into our daily rhythms and habits. So, whether you’re feeling stuck on a particular problem or simply looking for an inspiring read to get your morning going, dig in!
17 Inspiring Marketing Quotes
Good marketers see consumers as complete human beings with all the dimensions real people have.
If you can’t explain it to a 6-year old, you don’t know it yourself.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education.
The consumer is not a moron; she is your wife.
In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.
Marketing is too important to be left to the marketing department.
It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.
Creativity is intelligence having fun.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Make your marketing so useful people would pay you for it.
Speak to your audience in their language about what’s in their heart.
The best marketing doesn’t feel like marketing.
If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
If you get bored with social media, it’s because you are trying to get more value than you create.
A year from now, you’ll wish you had started today.
What’s Your Favorite Marketing Quote?
Let me know in the comments below.
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