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17 Marketing Quotes to Shake Up Your Strategy


When you feel like your marketing strategy needs a jolt of inspiration, sometimes the right quote is just the thing. I love reading what other brilliant minds – from entrepreneurs to CEOs and creatives – have to say about the topic of marketing. Hearing from fresh perspectives and diverse experiences has a way of breathing life into our daily rhythms and habits. So, whether you’re feeling stuck on a particular problem or simply looking for an inspiring read to get your morning going, dig in!

17 Inspiring Marketing Quotes

Good marketers see consumers as complete human beings with all the dimensions real people have.

Jonah Sachs

If you can’t explain it to a 6-year old, you don’t know it yourself.

Albert Einstein

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education.

Seth Godin

The consumer is not a moron; she is your wife.

David Ogilvy

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.

John Romero

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.

Dave Ramsey

Marketing is too important to be left to the marketing department.

David Packard

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

Dirk Benedict

Creativity is intelligence having fun.

Albert Einstein

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

Make your marketing so useful people would pay you for it.

Jay Baer

Speak to your audience in their language about what’s in their heart.

Jonathan Lister

The best marketing doesn’t feel like marketing.

Tom Fishburne

If you’re not failing now and again, it’s a sign you’re not doing anything innovative.

Woody Allen

If you get bored with social media, it’s because you are trying to get more value than you create.

Fast Company

A year from now, you’ll wish you had started today.

Karen Lamb

What’s Your Favorite Marketing Quote?

Let me know in the comments below.

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Bob Hutchins (Franklin, TN) is the founder/CEO of BuzzPlant (www.buzzplant.com), a digital marketing agency . Since 2001, Bob has strategically guided online campaigns for countless movie/books/music-releases and events, including Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and Blue Like Jazz. As a social media and Facebook marketing expert, author, and cultural interpreter, Bob Hutchins is uniquely positioned to help brands understand how to communicate digitally in a style that is human and relatable. His latest book, Finally Human, explores ways brands can use technology and social media to communicate in styles that are human, impactful, and restorative.


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