Talks at Google: The Design of Experiential PR

Google was the subject of one of our earliest explorations on Eventful World Media, when we delved into their campus design and how it...

DIGITAL CLONING: How Expertise can be Commoditized by AI Driven Chatbots

Biological cloning may be an immortal way to pass on our individual genetic information, but in digital form it offers something quite different: A new...

Concerning the Concept Store: How Brands Harness Pop-Up Power (and You Can Too!)

Holiday errands can bring out the Grinch in any of us. As shoppers hunting for that elusive “perfect gift” for the hard-to-buy-for person on...

Millennials’ Media Habits Show Marketers Where to Go

Think you have Millennials figured out? Crosscheck your assumptions against this newly released infographic to see if your beliefs are fact or fiction. To gather this...

Elon Musk’s Neuralink: Dream or a Nightmare?

Elon Must be the First to Implant Chips in his Brain This recent article, which presumably reflects the idea accurately embedded in its title "Elon Musk’s...

Concept Store Trends: Retailers Drive Sales with Garage Venues

We’ve talked about some pretty wild pop up shop venues on our blog in the past, but one of the latest concepts to emerge in Tokyo...

42 Content Posting Ideas

You know that your brand needs content. But how do you create something more than a status update or sales-y pitch? We’ve got 42...

Distinguished Brand: The World Marathon Majors, to Organize the Pursuit of Running

Remember that scene in Mad Men where Don Draper drives by his daughter’s teacher and sees her jogging? In typical Draper fashion, Don proceeds...

Industry Literature: Relevance, by Andrea Coville

Relevance is a book that mostly discusses marketing the brands of products, but to me the subjects this book explore are even more interesting...

Popups: The Events of Real Estate

One can argue that the advent of popups came before even that of real estate itself, and that when history’s earliest merchants who set...

Industry Literature: Who Moved My Cheese by Spencer Johnson

A modern day fable for modern day business. Who Moved My Cheese is a short story by Spencer Johnson, management consultant and children’s book...

BizBash: The Industry’s Platform of Inspiration

One of the many benefits of an NYU education is the caliber of professors that we have at the school. Particularly I suppose for...

Huffpost: Conversation of the World Wide Web

It is the biggest blog in the world by far. In most months, three of the 4 biggest blogs on the internet that occupy...

Publicity Tours: The Leverage of Physical Presence

Despite all the new marketing technologies at our disposal today, publicity tours is still an essential component of product launches for many industries. Authors...

Millennials and Fintech

Millennials (generally taken to mean people aged between 25 and 34) have overtaken Baby Boomers as the largest generation. Now, as they move into...

What a Chatbot can do that Search Engines cannot?

There is a very easy distinction between a chatbot and a search engine which explains almost everything: SHORT-TERM MEMORY. A search engine, like Google, has no...

3 Brands That Test with Pop Up Shops Before Committing

In the past, we’ve talked a lot of the benefits of pop up shops, from taking advantage of a peak period, such as the...

11 Easy Ways You Can Improve Your Organic Click Thru Rate

Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is....

Distinguished Brands: Renaissance Weekends, The Camp David of Events

A certain magic happens when you combine prestigious exclusivity with casual encounters. In its own way, the success of this genre of event productions...

Creating a Business Entirely from Bot Workers

We are not too far away from creating a completely digital business with a single human (the owner) setting it up. A recent Forbes article mentions...