The CNBC Delivering Alpha Conference: Media Companies as Event Producers

In the past we’ve explored various motifs that define the events industry. Today, we will introduce something that perhaps will call for many more...

The United Nations’ Millennium Summit

Many people are skeptical about the United Nations. There are those who say that it is an organization which means well but lacks the...

Iconic Venues: Lincoln Center, and the Creation of the Upper West Side

As we discovered in our exploration on the Broadway Theater scene, New York City has had a performing arts scene since before the United...

Whatever USA: An Exemplary Case Study in Event Based Experiential Marketing

Remember that Bud Light Superbowl commercial of that random schmuck getting pulled into an unbelievably awesome night on the town? The one where he...

Masters of Conversation: Charlie Rose

TED creator Richard Saul Wurman is known for his lifetime fascination with human conversations. He has said on numerous occasions that conversations is the...

The Infrastructural Economics of Mega Events

Event venues represent a class of urban amenities that anchor subsequent developments in neighborhoods and communities. Major event venues such as arenas, stadiums, and...

Victoria’s Secret: The Secret is Television

As glamorous as fashion may be to the media and social public, it’s actually surprisingly rare to see fashion events be televised to the...

The Format and Lifestyle of Cabaret

Many who don’t know about the cabaret scene think for some reason that it’s an inherently risqué form of nightlife. Perhaps that impression comes...

Iconic Venues: Village Vanguard, Tastemakers in Jazz

With our previous exploration on the Comedy Cellar and its role in the world of standup, I wanted to follow on that path a...

Dick Clark’s New Year’s Rockin’ Eve: Media Establishment of Cultural Institutions

For over 20 million Americans this weekend, the backdrop of all the family get-togethers and the social parties and the esoteric resolutions and the...

Events and Movies: A Comparative Exploration in Extending Experiences

Many people in the events industry would compare live events to theater. At least from a staging perspective, many event planners come from theater...

Talks at Google: The Design of Experiential PR

Google was the subject of one of our earliest explorations on Eventful World Media, when we delved into their campus design and how it...

DIGITAL CLONING: How Expertise can be Commoditized by AI Driven Chatbots

Biological cloning may be an immortal way to pass on our individual genetic information, but in digital form it offers something quite different: A new...

Concerning the Concept Store: How Brands Harness Pop-Up Power (and You Can Too!)

Holiday errands can bring out the Grinch in any of us. As shoppers hunting for that elusive “perfect gift” for the hard-to-buy-for person on...

Millennials’ Media Habits Show Marketers Where to Go

Think you have Millennials figured out? Crosscheck your assumptions against this newly released infographic to see if your beliefs are fact or fiction. To gather this...

Elon Musk’s Neuralink: Dream or a Nightmare?

Elon Must be the First to Implant Chips in his Brain This recent article, which presumably reflects the idea accurately embedded in its title "Elon Musk’s...

Concept Store Trends: Retailers Drive Sales with Garage Venues

We’ve talked about some pretty wild pop up shop venues on our blog in the past, but one of the latest concepts to emerge in Tokyo...

42 Content Posting Ideas

You know that your brand needs content. But how do you create something more than a status update or sales-y pitch? We’ve got 42...

Distinguished Brand: The World Marathon Majors, to Organize the Pursuit of Running

Remember that scene in Mad Men where Don Draper drives by his daughter’s teacher and sees her jogging? In typical Draper fashion, Don proceeds...

Industry Literature: Relevance, by Andrea Coville

Relevance is a book that mostly discusses marketing the brands of products, but to me the subjects this book explore are even more interesting...