Distinguished Brand: The World Marathon Majors, to Organize the Pursuit of Running

Remember that scene in Mad Men where Don Draper drives by his daughter’s teacher and sees her jogging? In typical Draper fashion, Don proceeds...

Industry Literature: Relevance, by Andrea Coville

Relevance is a book that mostly discusses marketing the brands of products, but to me the subjects this book explore are even more interesting...

Popups: The Events of Real Estate

One can argue that the advent of popups came before even that of real estate itself, and that when history’s earliest merchants who set...

Industry Literature: Who Moved My Cheese by Spencer Johnson

A modern day fable for modern day business. Who Moved My Cheese is a short story by Spencer Johnson, management consultant and children’s book...

BizBash: The Industry’s Platform of Inspiration

One of the many benefits of an NYU education is the caliber of professors that we have at the school. Particularly I suppose for...

Huffpost: Conversation of the World Wide Web

It is the biggest blog in the world by far. In most months, three of the 4 biggest blogs on the internet that occupy...

Publicity Tours: The Leverage of Physical Presence

Despite all the new marketing technologies at our disposal today, publicity tours is still an essential component of product launches for many industries. Authors...

Millennials and Fintech

Millennials (generally taken to mean people aged between 25 and 34) have overtaken Baby Boomers as the largest generation. Now, as they move into...

What a Chatbot can do that Search Engines cannot?

There is a very easy distinction between a chatbot and a search engine which explains almost everything: SHORT-TERM MEMORY. A search engine, like Google, has no...

3 Brands That Test with Pop Up Shops Before Committing

In the past, we’ve talked a lot of the benefits of pop up shops, from taking advantage of a peak period, such as the...

11 Easy Ways You Can Improve Your Organic Click Thru Rate

Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is....

Distinguished Brands: Renaissance Weekends, The Camp David of Events

A certain magic happens when you combine prestigious exclusivity with casual encounters. In its own way, the success of this genre of event productions...

Creating a Business Entirely from Bot Workers

We are not too far away from creating a completely digital business with a single human (the owner) setting it up. A recent Forbes article mentions...

3 Ways Financial Institutions are Cashing in On Pop Up Locations

Recently, Bank of America filed for a patent on a new type of banking venue. While the paperwork describes it as a “mobile kiosk” repeatedly, it’s...

Luxury Brands: 4 Secrets To Marketing In The Digital Age

It could be a disaster or a match made in heaven. The truth is that the digital age can be a boon to luxury...

WTF is blockchain? And why you might already be using it.

Don Tapscott who I firmly put as the most prominent Block chain thought leader said the following “How do we get from porn and ponzi...

Should I outsource my social media presence?

This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else...

The 12-Step Process to Building a Powerful Social Campaign

Social media marketing is not just throwing a handful of darts and seeing what sticks. It's calculated, strategic and methodical. And while the process isn’t perfectly...

Eventful Forum 2017:

https://youtu.be/QK1a4GWpGLY

Distinguished Brands: The Venice Film Festival, The World’s Original Film Festival

We’ve explored Tribeca, we’ve explored Cannes, and now it’s time to explore the oldest film festival of them all: the legendary Venice Film Festival. The...